In March 2017, Target Corporation unveiled plans for a series of design updates intended to enhance the shopping experience in their retail stores. Among the new design features is an installation of ceiling fins in bright Target red creating a visual marker over the check-out area and visible from anywhere in the store.
Target chose Panelite’s honeycomb Bonded Series panels for the fins, finding that they met the following requirements better than any other product:
- The fin material must be translucent, in Target’s iconic red
- Integral finished edges in matching red provide a visually elegant, easy to maintain finish
- Class B fire-rating
- Ceiling fins must be both lightweight and stiff to minimize structural support and appear to float
- Lightweight panels are better in the case of a seismic event and are far easier to handle and to install, saving labor.
While the cast-resin products being considered as alternates could meet a few of these requirements, Panelite is lighter and stronger, providing the most structurally elegant solution.
Architect: Target Corporate
Location pictured: Target Philadelphia, PA and Target USC Village, Los Angeles CA
Installer: C. H. Schwertner & Son (Philadelphia) / Curtom Building & Development (USC Village)
Panelite Product: B-AHRT w/ ceiling FIN details